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SEM, Social Media Optimization Training |Online Branding Course

PPC Training is one of best module of our institute. PPC is part of search engine marketing. In today competition business owner is seeking excellent PPC professional that can enhance business through PPC advertising. So we have research on PPC training and comprise all new update launched by Google.

Our PPC training Gurgaon and Navi Mumbai are world class level program which is based on live project. Our approach of ppc training is live project that makes candidates professional and help to boost their confidence to PPC industry.

There are many terms for PPC in the market these days. These terms are Campaign Management, and Google ads. We offer PPC training in regular batch and weekend batch. The duration of PPC training is 25 hours approximately. However there is no such constraint if the candidates are unable to cover up in 25 hours we extend accordingly with same charges (No extra charges are applicable).

"In short PPC is a paid version to enhance your business visibility on web."

Our PPC training module has explained below that give you clear picture of the course content and PPC module. So Get train in PPC and be the part of digital world. Get live project PPC training by experts at our center Gurgaon and Navi Mumbai.

Online Branding is necessary to increase the visibility and reach of a website, which in turn helps in the optimization process, besides giving quick direct results too. Online Branding is basically carried on Social Media Sites like FaceBook, Twitter, LinkedIn etc. Implementation of paid advertising on Search Engines and Social Media as well as other forms of promotion are also taught in this course. Before beginning the Online Branding Course, we explain the basics of SEM, SMM and SMO, namely

* Basics about Social Media * Importance of Social Medi * Impact of Social Media on Internet Marketing

In the Online Branding Course, we lay stress on teaching SMO (Social Media Optimization), SMM (Social Media Marketing) and SEM (Search Engine Marketing).
Course Code   OBC
Course Name  

Online Branding Course - PPC Training

PPC Course Description   This PPC Course teaches the optimization on Social Media like FaceBook, Twitter, LinkedIn etc. It also trains the students in handling the Paid Advertising (PPC) to launch and conduct Internet Marketing successfully. It also gives finer insights into Supportive Advertising like Mass Mailing, Banner Advertising, Viral Marketing etc. The institute teaches all latest techniques and strategy of ppc course. We offer ppc training in class room and online ppc classes for candidates.
Course Content
In this segment, students are taught the techniques to optimize website effectively, on the following Social Media sites –
  • FaceBook
  • Twitter
  • Google+
  • LinkedIn
  • Digg
  • StumblUpon

In this segment, we teach and train students to plan and implement campaigns on Social Media, including PPC campaigns on the following –

  • FaceBook
  • Twitter
  • Google+
  • LinkedIn
  • Digg
  • StumblUpon
The paid Internet Marketing carried out on Search Engines is referred to as Search Engine Marketing. In this form of Marketing, results in the form of visits to the website, are almost immediate. In this section, we provide indepth knowledge of the marketing aspects, which is as follows
PPC Training Module
  • Introduction to Pay Per Click
  • Benefits and Significance
  • PPC Campaigning
  • Google Adwords Account Configuration
Pay Per Click Campaign
  • PPC Campaign Set-up
  • Utilizing Manifold Accounts
  • PPC Advertising Routing
  • Using My Client Center – MCC
  • Click-Through-Rates (CTR)
  • Association of Impression
  • Acquaintance to Conversion
  • Knowledge of Cost-Conversion
  • Amplifying CTR and Conversion
  • Tracking Code
Adwords Keyword Research
  • Introduction to Keyword Research
  • SEO Keyword Difference
  • Significance of Aimed Keywords
  • Top Class Targeted Keywords
  • Competitors' Keywords Analysis
  • Search Volume and Keywords Popularity
  • Keyword Tools and Resources
Ad Creation for PPC Campaigning

We have designed advance techniques to run advertising for a service or product. Seo Training Institute has listed details of training and PPC Classes in Gurgaon and Navi Mumbai as below:

  • Creating Effective Ad Groups and Titles
  • Measurement of Title, Description and URL
  • Enhanced ROI from Creative Ads
  • Pre-Requisites of Effective Ads
Landing Page for Pay Per Click
  • PPC Landing Page
  • Importance of Landing Page
  • Landing Page vs. Ads
  • Landing Page Optimization
  • Increasing Conversion Rates
  • Click-through-Rates
Bid Management
  • Importance of Bid
  • Significance of Bidding Techniques
  • Effects of Quality Score on Bids
  • Techniques to increase rankings
  • Ad position Bidding
  • Management of Bids
  • User Defined Bids
  • Google Automatic Bids
  • Competitors' Analysis for Bidding
Campaigning Tools
  • Google Adwords Tools
  • Google Adwords Preview Tools
  • Google Adwords Editor
PPC Reporting
  • Keywords Performance Report
  • Campaign Performance Report
  • Ad group Performance Report
  • Ad Performance Report
We also provide detailed knowledge and procedures to be followed for other commonly practiced modes of Internet Marketing, which include
  • Mass E-Mailing
  • Banner Advertising
  • Viral Marketing

After completing this ppc course candidate is eligible to get job in search engine marketing. There is lot of scope of ppc in market since Google changed its algorithm. So our team of ppc training has industry experience to build ppc professional. The ppc course covers all aspect of search engine marketing including tools and depth ppc course details.