PPC Training Navi Mumbai | Social Media Marketing Courses Gurgaon

Online Branding is necessary to increase the visibility and reach of a website, which in turn helps in the optimization process, besides giving quick direct results too. Online Branding is basically carried on Social Media Sites like FaceBook, Twitter, LinkedIn etc. Implementation of paid advertising on Search Engines and Social Media as well as other forms of promotion are also taught in this course. Before beginning the Online Branding Course, we explain the basics of SEM, SMM and SMO, namely

* Basics about Social Media * Importance of Social Medi * Impact of Social Media on Internet Marketing

In the Online Branding Course, we lay stress on teaching SMO (Social Media Optimization), SMM (Social Media Marketing) and SEM (Search Engine Marketing).

Course Code		OBC
Course Name		Online Branding Course
Course Description		This course teaches the optimization on Social Media like FaceBook, Twitter, LinkedIn etc. It also trains the students in handling the Paid Advertising (PPC) to launch and conduct Internet Marketing successfully. It also gives finer insights into Supportive Advertising like Mass Mailing, Banner Advertising, Viral Marketing etc.

Course Content

SOCIAL MEDIA OPTIMIZATION (SMO)

In this segment, students are taught the techniques to optimize website effectively, on the following Social Media sites –

FaceBook
Twitter
Google+
LinkedIn
Digg
StumblUpon

SOCIAL MEDIA MARKETING (SMM)

In this segment, we teach and train students to plan and implement campaigns on Social Media, including Pay Per Click (PPC) campaigns on the following –

FaceBook
Twitter
Google+
LinkedIn
Digg
StumblUpon

SEARCH ENGINE MARKETING (SEM)

The paid Internet Marketing carried out on Search Engines is referred to as Search Engine Marketing. In this form of Marketing, results in the form of visits to the website, are almost immediate. In this section, we provide indepth knowledge of the marketing aspects, which is as follows

PPC Training Module

Introduction to Pay Per Click (PPC)
Benefits and Significance of PPC
PPC Campaigning
Google Adwords Account Configuration

PPC Campaign

PPC Campaign Set-up
Utilizing Manifold Accounts
PPC Advertising Routing
Using My Client Center – MCC
Click-Through-Rates (CTR)
Association of Impression
Acquaintance to Conversion
Knowledge of Cost-Conversion
Amplifying CTR and Conversion
Tracking Code

PPC Keyword Research

Introduction to Keyword Research
SEO-PPC Keyword Difference
Significance of Aimed Keywords
Top Class Targeted Keywords
Competitors' Keywords Analysis
Search Volume and Keywords Popularity
PPC Keyword Tools and Resources

Ad Creation for PPC Campaigning

Creating Effective Ad Groups and Titles
Measurement of Title, Description and URL
Enhanced ROI from Creative Ads
Pre-Requisites of Effective Ads

Landing Page for PPC

PPC Landing Page
Importance of Landing Page
Landing Page vs. Ads
Landing Page Optimization
Increasing Conversion Rates
Click-through-Rates

Bid Management in PPC

Importance of Bid
Significance of Bidding Techniques
Effects of Quality Score on Bids
Techniques to increase rankings
Ad position Bidding
Management of Bids
User Defined Bids
Google Automatic Bids
Competitors' Analysis for Bidding

PPC Campaigning Tools

Google Adwords Tools
Google Adwords Preview Tools
Google Adwords Editor

PPC Reporting

Keywords Performance Report
Campaign Performance Report
Ad group Performance Report
Ad Performance Report

OTHER MODES OF ONLINE PROMOTIONS

We also provide detailed knowledge and procedures to be followed for other commonly practiced modes of Internet Marketing, which include

Mass E-Mailing
Banner Advertising
Viral Marketing