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SEO Course in Delhi, Navi Mumbai and Gurgaon

SEO Training Institute describes as SEO or Search Engine Optimization is the process, through which the websites rank higher in organic search results of all Search Engine like Google, Yahoo, MSN, Bing etc. Before beginning the SEO Class, we explain the basics of SEO, namely


* Preface to SEO
* Significance of Internet Marketing
* Directories vs. Search Engines
* Main Search Engines

Course Code   STC
Course Name  

SEO Training Course

Course Description   We teach the SEO (Search Engine Optimization) part of Internet Marketing in depth. Students are taught and trained in each and every aspect of On-Page and Off-Page Optimization, its techniques and tricks, which are needed to get good rankings on organic search on all Search Engines like Google, Yahoo, MSN, Bing etc.
Course Content SEO essentially consists of two vital procedures – On-Page and Off-Page Optimization.
On-Page Optimization
The first requisite for SEO is to make the website Search Engine friendly. So the website is studied in depth to see if it full-fills the requirements which the Search Engines look for, in order to rank a website. Any changes carried on in the website in this regard are referred to as On-Page Optimization. SEO Institute explains and teachs the following as part of On-Page Optimization
  • Site Analysis
  • Analysis of Similar websites
  • Competitive Analysis
  • Keyword Research
  • Selection of Keyword
  • Placement of Keywords
  • Keyword Tools
  • Creation and Importance of Title
  • How to create Meta Tag
  • Meta report formation
  • Web site Content Optimization
  • Keyword Density
  • Structure Analysis of URL
  • Creating the Content
  • Optimization of Images
  • Creation of HTML Sitemaps
  • Creation of XML Sitemaps
  • Application of Robots.txt
  • Doorway Pages
  • Invisible Text
 
Off-Page Optimization
Once the website is optimized On-Page as per the criteria of Search Engines, the role of Off-Page Optimization begins. The Off-Page Optimization primarily consists of those procedures which are conducted over the internet to help the site improve the search ranking of Search Engines. If the Off-Page Optimization is carried out with precision and patience, the website can rank in the top searches on the first page of search results. Following is the course content for Off-Page Optimization
  • Search Engine Submission
  • Article Submission
  • Press Release Submission
  • Directory Submission
  • Link Building
  • Forums Building
  • Blogs
  • Posting Free Classifieds
  • Google Mapping/Listing
  • Social Book Marking
  • RSS feeds
  • Video Optimization
SEO TOOLS
Working knowledge and application techniques of the following tools needed to conduct and practice SEO course purposefully is also imparted
  • Google Keyword Tool
  • Keywords Position Checker
  • Keywords Density Checker
  • Page Rank Checker
  • Domain Age Tools
  • Google Analytics
SEO REPORTING
The website is being optimized, and also after it has been optimized, certain parameters need to be studied to check the results, and move accordingly, for which we teach the usability of following resources
  • Google analysis
  • Tracking and Reporting
  • Securing Ranks
  • Reports Submission