Search engine ranking
Search engine ranking is determined by ranking algorithm.
Ranking algorithm is what which determines how high your website appears on search page when a user types a query in the search section, it is necessary that your page appears as high as possible than your competitors as it is directly proportional to the crowd you get on your website.It is the position of your website on the search page like Google; Google typically shows almost 10 options on first page and so on.So to get better result and to attract more crowds to your website it is necessary that your website appears at least on the first search page as people tend to click on options available on the first page more than the other following pages.To do this SEO is very important and many modern day campaigns are carried out for SEO.
How to improve your website ranking
Write high quality content :
Writing high quality and original content is definitely one of the important factors in Copying content will definitely not help as Google realises that the content posted is already there and will simply ignore it.Adding some minor changes like images and videos to your content is definatly a bonus as it keeps a user glued to your page increasing the average time a user spends on your webpage.
Backlink is a link which allows linking of webpages and hence when a user clicks on the links he is automatically redirected to your websiteGetting backlinks from a popular website can be a bonus as it diverts more traffic to your website/webpage.Creating backlinks eventually allows user to get more traffic on his website
Use of relevant keywords
-using relevant keywords is also an important factor in determining your website ranking.
-now a days where time is money people only tend to use the keywords which the want answers for so it is very important to use only the relevant keywords.
Other points: there are few more ways to improve your search engine ranking but primarily these are the important ones. keep your content updated and original include keywords in heading and title and most importantly give the user what he wants as if not provided the user may bounce to another page affecting your page ranking.